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Digital Marketing Specialist

Remote or Troy, NY · Marketing/Public Relations
Title: Digital Marketing Specialist
Supervisor: Director, Marketing
Status: Full Time, Exempt
Travel Requirements: Up to 25%

Position Description:

The Digital Marketing Specialist will be responsible for designing and executing Pardot drip campaigns, regular email campaigns and other strategic communication directed at our ICP within our focus verticals.  This person will develop and align messaging and cadence of the Business Development prospecting tool, Outreach, with Pardot campaigns and will assume oversight of both tools.

The Digital Marketing Specialist will be responsible for Google ad campaigns, keyword research, determining monthly spend, guiding the marketing team in optimizing ads to improve impression rates, click-through rates, and providing extensive, timely reporting on analytics and KPIs.  This person will also be responsible for SEO optimization of the company website and coordinating SEO projects through the marketing team.  

The Digital Marketing Specialist must have superior organizational skills, excellent multi-tasking skills, superb interpersonal skills, and be creative. The exceptional Digital Marketing Specialist should deliver a remarkable brand experience for our prospects, partners, and clients to reinforce client-to-business relations, enhance our organization's image, and aid business growth. This person must be able to work in a dynamic environment where priorities often shift based on company or client need.

Position Duties & Responsibilities:
  • Creating, managing and oversight of strategic campaigns with marketing automation tool (Pardot)
  • Creating, managing and oversight of strategic campaigns with Business Development marketing tool (Outreach)
  • Strategically identify sources for vertical and ICP targeted ad campaigns
  • Design targeted ad campaigns and manage spend based on ad performance
  • Analysis of PPC strategy and performance
  • Keyword and market research
  • Google Ad Campaign development
  • Google Ad Campaign maintenance and optimization
  • Managing a defined monthly budget for Google ad spend
  • Develop and maintain Social Media content, ad campaigns, post boosting
  • Building and delivering reports and dashboards from analytics and KPIs
  • Ad hoc data extraction and on-demand reporting of all digital analytics
  • Ad copywriting
  • Content creation through collaboration with subject matter experts
  • Proactive willingness to support any other aspect of department marketing efforts as required
Corporate Responsibilities:
  • GreyCastle Security considers this position as Moderate Risk with a very likely potential to view, access, or download restricted information, private client information or internal data. This information must be treated with sensitivity and in the most secure manner defined in the Information Classification and Handling Standard policy.
  • Information security is everyone’s responsibility. GreyCastle Security employees are responsible for:
    • Understanding and following GreyCastle Security’s information security policies and procedures.
    • Remaining vigilant and reporting any suspicious activity or possible weaknesses in GreyCastle Security’s information security.
    • Actively participating in GreyCastle Security’s effort to maintain and improve information security.
  • Adequate IT requirements are needed for remote work as noted in the Employee Handbook

Ideal Skills, Experience, Competencies and Qualifications:
  • Bachelor’s degree in a marketing related field or equivalent experience
  • 3+ years of digital ad campaign design, development & management
  • 3+ years of experience in Pardot (or similar marketing automation software such as HubSpot)
  • 2+ years of experience in WordPress
  • Demonstrated proficiency in Google Analytics 4
  • Demonstrated competency in Geofencing and Geotargeting a must
  • Design experience in HTML required; HTML5 ad development a plus
  • Proven experience in high-volume, high-quality lead generation required
  • Experience with Outreach marketing tool a plus
  • Willingness and ability to work in a controlled, confidential environment
  • Outstanding communication and multitasking skills
  • Outstanding organization skills, attention to detail a must
  • Outstanding decision-making ability and uncompromising ethics
Supervisory Responsibility:
This position has no supervisory responsibility.

Work Environment:
This is a remote position.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the job, the employee will have prolonged periods of sitting at a desk and working on a computer while consistently repeating motions with wrists, hands, and/or fingers to operate computer and office equipment. The employee may occasionally lift and/or move in excess of 15 pounds. The employee will frequently communicate with others to exchange information, both verbally and in writing.

Position Type/Expected Hours of Work:
This is a full-time position, and hours of work and days are typically Monday through Friday, 8:00 a.m. to 5:00 p.m.

Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

Compensation is commensurate with experience, education, and skills. The average annual base salary range for this position across our locations is: $60,00- $80,000.
GreyCastle Security provides equal employment opportunity to all applicants and employees without regard to age, color, disability, gender, marital status, national origin, race, religion, sexual orientation, gender identity and expression, physical or mental disability, genetic predisposition or carrier status, or any other characteristic protected by law in accordance with all applicable federal, state, and local laws. GreyCastle Security provides equal employment opportunity in all aspects of employment and employee relations, including recruitment, hiring, training and development, promotion, transfer, demotion, termination, layoff, compensation, benefits and all other terms, conditions, and privileges of employment in accordance with applicable federal, state, and local laws.

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